You’ve probably seen or heard about the T-Mobile Dance by now, but if not, check out this video:
The video itself is moving to me because despite being a commercial, I love the tagline: Life’s for Sharing. Isn’t that true? We were created to live in community, to share life together. And what a bright spot to create a moment of purely enjoying life. Taking the time in the middle of a busy day, a busy place, to smile, laugh, and dance. Bravo, T-Mobile. Aside from creating a marketing campaign gone viral*, you’ve sent a deeper message. A positive message in a culture bogged down with negative ones.
*I dislike the term “viral marketing,” but that’s for another post.